Do You Need An SEO Website Tune-Up?
Symptoms Your Website Needs SEO Services
In today’s digital landscape, having a website simply isn’t enough. If your site isn’t visible to the right audience, ranking on search engines, or bringing in organic leads, you’re leaving growth opportunities on the table. Search Engine Optimization (SEO) is the fuel that drives visibility, clicks, and conversions. But how do you know if your business website needs SEO services?
Let’s break down the most common symptoms that indicate it’s time to invest in professional Website SEO services.
1. You Aren’t Showing Up on Google
If you Google your business name, services, or local offerings and your website is nowhere to be found, that’s a major red flag. Visibility is everything. If you’re not showing up, neither are your leads.
What this means: Your website likely lacks proper on-page optimization, metadata, or content structure. On-page SEO is essential for helping Google understand what your business is about and when to show your site
2. Traffic Has Dropped or Plateaued
If your website once had consistent traffic and now it’s dried up or stalled, it’s time to assess your SEO health. Search algorithms change frequently. If you’re not actively optimizing, you’re falling behind.
Possible issues include:
Outdated content
Broken links or redirects
Poor mobile experience
Missing schema markup
An SEO audit can diagnose these issues and get you back on track.
3. You’re Getting Traffic But No Leads
High traffic with little to no conversions usually means the wrong traffic is landing on your site. This is often due to poor keyword targeting or content that doesn’t align with user intent.
SEO services help:
Refine your keyword strategy
Align content with what users are actually searching for
Improve page layout and calls to action (CTAs)
4. Your Competitors Are Ranking Above You
Try searching for your primary services in your town. Are your competitors showing up before you? If so, they’re likely investing in SEO while you’re standing still.
With ML SEO’s website SEO services, we help local businesses in Coeur d'Alene and beyond outrank their competitors by:
Optimizing page content and structure
Securing local backlinks
Targeting geographic search terms
5. Your Website Loads Slowly
Speed is a confirmed Google ranking factor. If your website takes longer than 3 seconds to load, visitors (and Google) won’t stick around.
A technical SEO check will uncover:
Large images slowing the site
Bloated code or plugins
Server response issues
All of which can be resolved through our on-page SEO services.
6. You Haven’t Touched Your Website in Months
SEO is not a one-and-done task. If your website hasn’t been updated in months (or years), it’s likely falling behind in:
Content freshness
Ranking keywords
Search engine indexing
Search engines prefer active websites. Regular blog updates, content optimization, and metadata maintenance are essential.
7. You Rely Solely on Paid Ads
If Google Ads is your only lead driver, you’re missing long-term value. Paid ads stop generating traffic the second you stop paying. SEO, on the other hand, is a compounding investment.
We often pair SEO with Google Ads services to help:
Build short-term leads while long-term SEO matures
A/B test top-performing keywords
Lower cost-per-click (CPC) by improving landing page quality
8. You Don’t Have a Google Business Profile or It’s Incomplete
Local SEO is crucial for service-based and location-based businesses. If you haven’t claimed or fully optimized your Google Business Profile, you’re losing out on high-intent local traffic.
Our team helps fill out every part of your listing:
Service areas
Business categories
Photos and posts
Reviews with keyword replies
This is especially important for ranking in the Google Maps 3-Pack, a prime spot for local businesses.
9. You Have No Idea What Keywords You Rank For
If you’re not tracking your rankings, you can’t improve them. Many business owners have no idea what keywords drive traffic to their site, or whether they even rank at all.
We use SEO tools to:
Track keyword positions
Monitor competitors
Adjust strategy monthly
Visibility is measurable. We help you monitor progress and performance clearly.
10. Your Website Isn’t Mobile Friendly
Mobile-first indexing is now the norm. If your site isn’t easy to navigate on phones or tablets, it will suffer in rankings and conversions.
Mobile SEO improvements include:
Responsive layout
Tap-friendly buttons
Compressed visuals for faster load
11. You’re Not Getting Calls, Emails, or Form Submissions
Even with some traffic, if you’re not getting contacted, your SEO and site design aren’t working together. SEO brings traffic. Your site must then convert that traffic.
We diagnose:
Poor CTAs
Confusing site structure
Missing contact points
12. Your Business Has Changed But Your Website Hasn’t
Rebranded? Added new services? Opened a second location? If your website doesn’t reflect those updates, search engines (and customers) won’t know either.
Your SEO should evolve with your business. At ML SEO, we help local businesses align their websites with current goals and offerings.
What to Do Next
If you’re experiencing any of these symptoms, it’s time to explore a custom SEO strategy tailored to your business.
At ML SEO, we offer:
Local SEO Strategy & Management
On-Page Optimization
Monthly Tracking & Reporting
Google Ads + SEO integration
Content & Blog Creation
Let us help you get in front of your ideal customers and start building consistent, long-term organic growth.
Contact ML SEO today for a free SEO consultation.