ML SEO Terms and Conditions

Last Updated: June, 2025

Welcome to ML SEO! These Terms and Conditions ("Terms") outline the rules and expectations that govern the relationship between ML SEO, LLC ("we," "our," or "us") and you, our valued client ("you" or "Client"). By engaging our services, you agree to these Terms in full.

1. Company Overview

ML SEO, LLC is a digital marketing agency based in Coeur d’Alene, Idaho, offering services including SEO, content writing, paid advertising, website development, and SEO audits.

2. Definitions

  • Services – The marketing and optimization work ML SEO provides, including but not limited to SEO campaigns, website builds, ad management, and content creation.

  • Deliverables – The work products specifically outlined in a proposal or agreement.

  • Client – The individual or company engaging ML SEO’s services.

  • Agreement – The combined understanding of these Terms and any signed proposal or scope of work.

3. Scope of Services

We provide SEO, content marketing, advertising (Google, Meta, Yelp), website development, and SEO auditing services. Project details, deliverables, and timelines will be outlined in a signed agreement or scope of work prior to the start of each engagement.

4. Payment Terms

We offer flexible pricing structures:

  • Monthly Retainers

  • Project-Based Work

  • Hourly Consultations

We accept all major payment methods. No deposits are required unless explicitly stated. Payment terms and schedule will be defined in your service agreement. ML SEO does not charge late fees but reserves the right to pause work for non-payment.

5. Client Responsibilities

To ensure efficient service delivery, Clients are expected to:

  • Provide access to platforms such as Google Analytics, Google Business Profile, hosting, and website backend (when applicable)

  • Respond to feedback and revision requests in a timely manner

  • Supply any required materials, content, or approvals

Delays in client feedback or asset delivery will result in adjusted timelines and may delay final deliverables.

6. Ownership & Intellectual Property

Once all services are completed and payment is fulfilled, the Client retains full ownership of all deliverables, including websites, written content, ad creatives, and related materials. ML SEO retains no license or claim over client-owned assets.

We reserve the right to showcase completed work in our portfolio, website, and social media channels unless otherwise agreed in writing.

7. Termination & Cancellation

Client may terminate services by providing 30 days’ written notice before the next billing cycle. For Clients in long-term agreements (12–18 months), early termination requires payment of the equivalent of three months’ fees from the date of cancellation notice.

No partial refunds will be issued for unused services or early termination.

8. No Guarantees

While we commit to using industry best practices and a data-driven strategy, we do not guarantee specific outcomes, such as first-page rankings or lead volume. SEO and marketing results vary based on competition, algorithm updates, and market behavior.

9. Dispute Resolution

Any disputes arising from this Agreement shall be resolved through binding arbitration in accordance with the laws of the State of Idaho. Each party shall bear its own legal costs unless otherwise awarded.

10. Amendments

ML SEO may update these Terms as needed. Any revisions will be communicated to Clients and posted publicly. Continued use of services after changes constitutes acceptance of the revised Terms.

11. Contact Information

ML SEO, LLC
Coeur d’Alene, Idaho
mason@seocda.com